We retouched an Under Armour campaign, re-photographed apparel using stand-in models, and seamlessly integrated the new images into the original visuals. Based on the creative campaign guidelines, we translated these assets into artwork applications for the full European OOH campaign. For one of Under Armour’s outdoor campaigns, the challenge was to create striking visuals at an exceptional scale.

The original assets did not fully meet the requirements for large-format outdoor advertising. We introduced AI-generated background elements that aligned seamlessly with the campaign’s visual guidelines.

These AI components offered the flexibility to scale without compromising quality or brand consistency.

Our creative retouching team integrated the generated elements into the original campaign visuals, resulting in a natural and powerful look that matched Under Armour’s bold brand identity.

The combination of technology and craftsmanship enabled efficient production workflows, shortening turnaround times while maintaining top-quality results.