For Bol., we are the trusted partner for image creation across their campaigns. Each project begins with client-supplied photography, which we enhance through meticulous retouching. Our process combines high-end creative retouching with AI, to deliver images that are both visually striking and aligned with the brand’s identity.

A strong example is the cover of BOL’s Sinterklaas book. The final image was entirely retouched and built from multiple separate elements, seamlessly composed into a single visual. As additional client requests arose, we were challenged to explore alternative creative approaches. Thanks to our expertise in applying AI within the image-creation process, we were able to add unique elements that elevated the composition. The response to the result was overwhelmingly positive, and for the upcoming edition of the book, new surprises are already being executed.

The possibilities opened up by AI -and, where relevant, CGI (Computer Generated Imaging)- have expanded enormously. Today, almost nothing is “too much.” Yet the key to visual success lies not in pushing boundaries alone, but in applying these tools with precision, purpose, and creativity. That balance is what allows us to consistently deliver compelling imagery that excites audiences and meets Bol.’s campaign ambitions.