A large share of e-commerce returns results from color discrepancies between online images and delivered products, causing high costs, logistical inefficiencies, and reduced customer trust. Accurate and consistent imagery significantly lowers return rates, increases satisfaction, and supports sustainable operations.

E-commerce retouching plays a decisive role in this process. Unlike general post-production, it ensures precise color reproduction, brand consistency, and the right emotional tone. In collaboration with Hunkemöller, photography is standardized through fixed studio lighting, after which a specialized e-commerce retouch team applies strict brand guidelines and performs additional quality checks. The cloud-based platform Phomas monitors and manages the entire workflow, from image creation to automated delivery across webshops and marketplaces. This guarantees speed, transparency, and consistent quality.

Positioning e-commerce retouch at the core of the visual production process leads to fewer returns, improved efficiency, stronger brand perception, and measurable business impact.