Romance as a commercial success.
With the most romantic day of the year just around the corner, it is time for most people to treat themselves, a secret Valentine, or their partner to a special gift. Originally from the United States, Valentine's Day has been a celebration of love in Europe for quite some time now and has proven to be an all-around commercial success.
In the weeks prior to February 14th, all retail colors red. Red roses, red heart-shaped boxes of chocolate and, last but definitely not least, red lingerie. For Hunkemöller, the biggest lingerie brand in the Benelux and current 'Retailer of the year' in Europe, Valentine's Day is booming business. From romantic to flirty, sexy to stylish, for all sizes and budgets, there's something for everyone on Valentine's.
For Hunkemöller presentation is everything.
To make sure this, and other collections, appeal to everyone, presentation is everything. From the worlds' top-models, such as Doutzen Kroes, to the best photographers, Hunkemöller does everything to make their collection look perfect. And we do the rest.
Edge Company is proud to be working for Hunkemöller for the past couple of years on creative image retouch and color management for their campaigns. Working closely with both the photographers and the Hunkemöller team, ensures we deliver the best result for every collection, every time, including this year's Valentine's collection.
This combined effort helps you find the perfect surprise for your Valentine. You're welcome!