Entries by admin

Two decades of true partnership

Over twenty years ago, Tommy Hilfiger set foot in Europe. As marketing budgets were rising, the first contacts with Edge Company were made. Both client and supplier could then not have thought that this partnership would outlast so many fashion collections. ‘We always strived to do things better together,’ says Wouter van der Pol, VP Global Brand Marketing within the Amsterdam based global head office.

Breaking new brand to our portfolio: Daily Paper

Once started as a blog by three childhood friends, Daily Paper has developed into a uniquely signatured fashion and lifestyle brand, motivated to reach out to the world.  Daily Paper offers powerful lifestyle and fashion items, based on a deep love for music, art, fashion and African culture. The bold collections for men and women […]


Boxing legend Anthony Joshua stars in Under Armours fresh-on campaign for their new Iso-Chill sportswear.
But due to Covid-measures, the shoot had to be done without him…

Killer content

To stand out in the fashion crowd, especially mono-brand web shops have to offer killer content. This implies that everything has to be right: from the overall look and feel down to the smallest detail when zooming in on an item.

The fast and the creative

Photographers rely on our retouching expertise more and more. Paul Bakker, renowned for his artistic fashion campaigns, is one of them. ‘Technically, the conversion of the concept into the final images has to be perfect.’

A safe model sho(o)t

For our client Hunkemöller we managed a 200% coronaproof ‘shoot’ to present their new lingerie collection.