Once started as a blog by three childhood friends, Daily Paper has developed into a uniquely signatured fashion and lifestyle brand, motivated to reach out to the world.
Daily Paper offers powerful lifestyle and fashion items, based on a deep love for music, art, fashion and African culture. The bold collections for men and women are renewed twice a year.
Edge was asked to help Daily Paper in realizing high quality images for their e-commerce activities.
We advised them on their photography and helped with adjusting light directions, developing and retouching their images.
This resulted in strong images with the typical Daily Paper signature as well as the correct product colors which match the actual products.
‘It is a great pleasure working with the Edge team,’ says Diep-Anh Ho, Senior Creative Content Producer at Daily Paper. ‘Their experience in fashion content and their professional know-how on imaging in general helped us to create the quality images we are looking for. This is an important prerequisite for our international growth. We want to showcase Daily Paper in a way that does right by the strong roots of our brand.’