For our client Hunkemöller we managed a 200% coronaproof ‘shoot’ to present their new lingerie collection.

How do you show the world your new collection in a professionally modelled campaign, without taking any personal risks with the current Covid-19 threats?

For lingerie and home-wear retailer Hunkemöller, Edge Company and our in-house partner Impact Studios came up with a smart solution, based on the fully corona-proof recycling of existing model images.

What we did was a both creatively and technically challenging feat. We used previously published images as basis, retouching the old lingerie away. Next step was to photograph the new lingerie collection. In exactly the same position, with similar lighting conditions – but this time using a mannequin. The final operation was to retouch these new images in the existing images.

The result: commercially strong new campaign material and a satisfied customer. Apart from the new collection one cannot distinguish the new images from the original.

It felt good that we gave them peace of mind by not having to expose their models to extra medical risks. And it was yet again proof that we can do practically anything in house, with our unique combination of professional photography, colour management and retouch.

Vlisco: “We have outsourced retouching to Edge Company. They guarantee a 100 percent consistency, contributing to the quality of our unique brand.”

Vlisco designs and manufactures fabrics for the African market, using a process that is unique in the world. The result: an explosion of colour, and no two pieces of fabric are the same.

Vlisco’s former Brand Manager Sanne Huijsmans: “Retouching is a creative technical process, that comprises a certain level of interpretation. Thanks to our long partnership with Edge Company, they know exactly what we want and what is important for our brand.  Besides their retouch quality, we can rely on their in-house expertise to reproduce our unique colours as they are, no matter for which media. It saves us a lot of time, effort and stress.”

Vlisco is one of our, if not the most prominent living-proof customer cases, which underlines the importance of working with a partner who gets your point straight away and knows about reproducing colourful products that stand out to build a unique brand.

Or, as Huijsmans herself puts it: “Looking at our designs, I think Vlisco is definitely the most challenging customer in terms of colour management. If you can handle that the way Edge does, there will be no mountain too high.”