IMAGING

Edge Retail Services makes the difference 

In October, the COOP Eindejaarsbeurs took place at the IJsselhallen in Zwolle. This yearly recurring ‘end-of-year’ event is the place where entrepreneurs, supermarket managers, COOP employees and suppliers meet and update each other about market developments.

Edge Retail Services has again been able to make a considerable contribution to the design and identity of the event. Our work included the execution of ceiling banners, outdoor advertising, posters, stand design and hand-outs. 

Photography and retouching studio on site

New this time was that Edge was asked to set up a stand of their own, in the form of a complete mobile product photography and retouching studio on site. In addition to a presentation of all various services we provide to COOP, this was an excellent opportunity to photograph the recently launched holiday season product range. Under the curious supervision of the suppliers themselves, the required images were shot, retouched and uploaded directly into the COOP image bank, part of the custom brand portal designed by Linx-IT Solutions.

This portal enables both marketers at the COOP headquarters as local store managers and franchisees to easily create in-store communication. These smart mergers of images and text, within the COOP corporate style, ensure that brand awareness is maintained at all locations.

Thanks to this successful partnership, COOP remains at the forefront of marketing and communication. Or as COOP says: “Together, you make a difference.”

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